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Ayron Rutan

Digital Content Strategist

Turning data into decisions and content into conversions for brands that want to be found, followed, and chosen.

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Capabilities

SEO StrategyAEO StrategyGEO StrategyPaid MediaSocial MediaContent StrategyCopywriting
Headshot of Ayron Rutan

About

I'm a digital content strategist with experience in agency and media environments. My work spans content strategy, paid media support, SEO-informed content, and digital storytelling. I focus on clarity, engagement, and performance across digital platforms—creating content that connects with audiences and delivers measurable results. I'm reliable, adaptable, and comfortable taking ownership of projects in fast-paced settings. Whether building client campaigns, managing editorial calendars, or coordinating cross-platform content, I bring a grounded approach that balances creative execution with practical outcomes.

How I Work

  • Content writing and editorial strategy
  • Paid search and digital advertising support
  • Social media content planning and management
  • SEO-informed content development
  • Digital storytelling and video production
  • Cross-platform content coordination
  • Client and stakeholder communication
  • Project organization and execution

Tools I Use

Adobe Premiere Pro • Adobe Audition • Adobe Express • Canva • Social Media Platforms

Portfolio

A selection of recent work across SEO, paid media, content strategy, and digital campaigns.

Featured Projects

Experience

Strategic roles focused on digital content, SEO, paid media, and campaign execution.

Account Coordinator

Leverage Marketing • Grand Haven, MI

May 2025 – Dec 2025

  • Managed $24,000+ in monthly ad spend across multiple small business clients
  • Assisted in the planning & building of client websites
  • Crafted monthly content for clients including social media posts, blogs, etc.
  • Crafted email marketing campaigns for clients
  • Participated in new client intake and branding sessions
Digital StrategySEOProject ManagementClient Relations

Multimedia Editor

Grand Valley Lanthorn • Allendale, MI

Jan 2023 – Dec 2025

  • Managing social media presence
  • Assisting Lanthorn Business team with marketing
  • Managing and curating "The Loop" newsletter
  • Managed a team of videographers and interns to create content for the Lanthorn
Adobe Creative CloudVideo EditingCopywritingTrend Analysis

Social Media Intern

Good Samaritan Ministries • Holland, MI

May 2024 – Sep 2024

  • Managing and curating Good Sam's social media presence
  • Attending marketing meetings
  • Responsible for helping to educate clientele on Good Samaritan's services as well as attract new donors
  • Advertising company events
Social Media MarketingSEOCommunity Outreach

Education

Degree

Bachelor of Arts — Journalism Broadcasting & Digital Media

Grand Valley State University

Aug 2021 – Dec 2025

  • Specialized in digital storytelling, video production, and media communications, with hands-on experience in broadcast journalism and content creation.

Blog

Versatile digital writer crafting sharp, narrative-driven criticism on music, media, and culture, and clear, on-voice blog content for brands—tailoring tone, depth, and style to fit both editorial storytelling and client marketing goals.

ICYMI: What Google's Antitrust Ruling Means for Advertisers

Google's antitrust ruling is reshaping the advertising landscape. Discover what this legal decision means for your campaigns and how to prepare for the changes ahead.

Google AdsAdvertisingAntitrustDigital Marketing
Read on LeverageAdvice.com

Staying on Track With Your Fall Health Plan

As summer turns to fall, reassess your health goals. Define your "why," map out steps, and focus on small changes that create lasting impact.

HealthWellnessGoal SettingLifestyle
Read on TrueWomensHealth.com

September is Suicide Awareness Month: Recognizing Risks and Getting Help

48,683 people died by suicide in 2024. Learn the warning signs, how to start life-saving conversations, and where to find help. Call or text 988.

Mental HealthSuicide PreventionAwarenessCrisis Support
Read on TrueWomensHealth.com
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Contact

Interested in working together? Send me a message and I'll get back to you as soon as possible.

Get in Touch

I'm currently available for freelance projects and full-time opportunities in digital strategy, content marketing, and paid media.

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