Digital Content Strategist
Turning data into decisions and content into conversions for brands that want to be found, followed, and chosen.
Capabilities
I'm a digital content strategist with experience in agency and media environments. My work spans content strategy, paid media support, SEO-informed content, and digital storytelling. I focus on clarity, engagement, and performance across digital platforms—creating content that connects with audiences and delivers measurable results. I'm reliable, adaptable, and comfortable taking ownership of projects in fast-paced settings. Whether building client campaigns, managing editorial calendars, or coordinating cross-platform content, I bring a grounded approach that balances creative execution with practical outcomes.
A selection of recent work across SEO, paid media, content strategy, and digital campaigns.
Strategic roles focused on digital content, SEO, paid media, and campaign execution.
Leverage Marketing • Grand Haven, MI
May 2025 – Dec 2025
Grand Valley Lanthorn • Allendale, MI
Jan 2023 – Dec 2025
Good Samaritan Ministries • Holland, MI
May 2024 – Sep 2024
Grand Valley State University
Aug 2021 – Dec 2025
Practical insights on SEO, paid media, content strategy, and what actually works in digital marketing.
Google's antitrust ruling is reshaping the advertising landscape. Discover what this legal decision means for your campaigns and how to prepare for the changes ahead.
Elevate your marketing campaigns with these five AI tools designed to personalize content, generate creative assets, and build engaging social media reels.
Deftones' tenth studio album marks a spiritual shift toward introspection, prioritizing atmospheric sound over structure in a meditation-like listening experience.
Building lasting customer relationships starts with ethical marketing practices. Learn the foundational principles that foster trust and loyalty with your audience.
Modern consumers demand personalized experiences. Explore how artificial intelligence enables brands to deliver customized marketing at scale.
A personal countdown of the year's best albums spanning alternative rock, indie pop, hardcore, and hip-hop, crowned by Tyler, the Creator's introspective masterpiece.
A comprehensive ranking of Taylor Swift's complete discography, evaluating each album's artistic merit and cultural impact across her career.
Michigan's undefeated championship run demonstrates that the sign-stealing controversy had minimal impact, with performance under scrutiny proving their dominance was legitimate.
Interested in working together? Send me a message and I'll get back to you as soon as possible.
I'm currently available for freelance projects and full-time opportunities in digital strategy, content marketing, and paid media.
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